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The Zeigarnik Effect: Why Consumers Want the Unfinished
Zeigarnik Effect: An Unresolved Enigma That Hooks Consumers Have you ever clicked on an ad…
Category: Creative Thinking In Marketing
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Attention Span Crisis: Win Your Audience in 8 Seconds with Proven Marketing Tips
Somewhere between the fifth and sixth notifications on your phone, you lost track of what…
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From Fiction to Conversion: Literature, Brand Storytelling, and Digital Marketing Strategy
At first thought, literature and digital marketing might seem worlds apart, but if you stop…